campaign

What is GREAT?

The London 2012 Olympic and Paralympic Games represent a once-in-a-generation opportunity to promote the UK abroad, shape international perceptions and help deliver long-term trade and tourism benefits at home in Britain.

The GREAT campaign is designed to use the platform of the Games in 2012 to showcase Britain’s capabilities, to promote and enhance our reputation abroad and to maximise the economic potential of the Games.

Read more about the GREAT campaign

posters

  • Innovation I.
  • Innovation II.
  • Entrepreneurship
  • Technolory
  • Creativity I.
  • Creativity II.
  • Shopping
  • Green
  • Culture I.
  • Culture II.
  • Culture III.
  • Knowledge
  • Sport
  • Heritage I.
  • Heritage II.
  • Heritage III.
  • Countryside I.
  • Countryside II.
  • Music